Positive Subversion is a project management and consultancy company with a specialist understanding of the marketing of artists and album campaigns, both on an international and domestic level.
We pride ourselves in having a nuanced sense of the individual needs of each artist and label, and with a firm knowledge of innovation in digital marketing, we can help devise overall strategies specific to the artists and labels in our care.
With great communication skills and a solution-based outlook, we have the necessary knowhow to run a team of professionals and drive successful international campaigns.
We have worked on award-winning campaigns for Run The Jewels and DJ Shadow, as well as BADBADNOTGOOD, Peggy Gou, Nick Waterhouse, J Dilla’s the Diary, Tricky and more.
+ Project Management
As the music industry evolves, management companies are taking on more and more tasks for their artists. With that, the need to be agile and on the ball is greater than ever.
Managers and artists are creative visionaries who are always looking for the next big move. They should not have to be bogged down by the minutiae of day-to-day operations or chase teams to ensure plans are executed.
Positive Subversion is a GM, an assistant, and rolodex all rolled into one. With great communication skills and a solution-based outlook, we have the necessary knowhow to build and run a team of professionals and drive successful international campaigns.
+ Label Management
Independent record labels have the unique ability to be agile – no matter what the circumstances. They are quick to adapt new strategies while the market changes at breakneck speed and are able to jump on new opportunities as they arise.
With that agility comes the need to have someone on your team who is able to ensure you don’t drop any balls along the way. Someone with an eye for detail who is able to maintain an overview of your catalog and release schedule.
Positive Subversion brings years of label management experience to the table. We have in-depth knowledge of international markets, have relationships with international DSP teams, and a network of PR options available to suit your every campaign.
We can take on the day-to-day running of your label so you can focus on executing your creative vision, giving your artists the best opportunity to succeed.
Current and recent clients include… Innovative Leisure, Night Time Stories, AEI Group (UKF, Drum&BassArena), Secret Teachings and Seeker Music.
+ Music Catalogue Migration & Consolidation Service
Positive Subversion is now offering a standalone flat-fee service to help take the headache out of catalogue migration and catalogue consolidation. By using our services, we can help you find a better distribution solution for your catalogue, making it possible for you to increase the revenue on your catalogue by 5 to 15%. All without the hassle of having to deal with metadata.
On average 80% of a label’s and artist’s income is generated by their catalogue. However, most labels and artists aren’t making the most out of the opportunities available to generate even more revenue from these treasure troves. Migrating your catalogue to a more favourable distribution deal is one way to increase revenue, however it’s a mammoth task that most labels don’t have the time or energy for.
Artists might have their releases spread across different labels and distributors. With rights for these releases reverting back to them, it would be expedient to find one distribution solution, but consolidating their catalogue takes time that they and their management would much rather put into their creative processes.
We’re here to give you back control over your most valuable assets.